Butt lifter jeans are more accurately a sub-genre of the infamous Brazilian jean. Brazil, Colombia, Peru, Venezuala leads this trend, and American manufacturer try to keep up. Brazilian jeans have a special niche in the jean market, and have often led some of today’s trends.

Brazilians lead the world in clothing designed for the lower-half of the body. Companies such as VictoriasSecret and Levi’s do their best to catch up, but they are no match for authentic Brazilian butt lift jeans. Tip of the day when shopping for butt lifter jeans: make sure the company you are shopping from gets their product directly from Brazil.

In the words of Liz, a rep from a major jean brand “Women are never going to understand what's really going on, they just want to look in the mirror, take a butt check and think it looks great. We want women to feel good about themselves in their jeans”